Marketing
Are ultra-processed foods really so bad?
Last week saw a flurry of media reports, of whose headlines one of the worst preceded one of the best…
Selling the dream
Love her or loathe her, Enid Blyton and the safe, sunny world she cleverly marketed will remain a publishing phenomenon, says Sam Leith
Real life
BT have just put the phone down on me for asking them to stop sending me junk mail, which is…
How your brain buys a sofa
Almost every popular commercial product owes its success to two different qualities. First, it does the job it is ostensibly…
Why ‘my’?
There’s a plague of first-person advertising
Barometer
Golden league Some MPs who earn Sir Malcolm Rifkind’s rate of £5,000 a day: — Sir Tony Baldry (Banbury): £3,333…
A tale of two shops – and two philosophies
Are you Lush or are you Aldi? Me, I’m Aldi all the way. So much so that when someone —…
Letters
Beyond the law Sir: In your leading article of 28 June you make the point that the hacking trial demonstrates…
