Branding
Name drop
Why are so many classic British brands going downmarket?
Transforming Goosefish into Monkfish: branding’s slippery secrets
We live in a logic-obsessed world, from computer modelling of the economy to businesses run by spreadsheets. But we also…
The writer behind the brand
Few publishing phenomena in recent years have been as gratifying as Chris Kraus’s cult 1997 masterpiece I Love Dick becoming…
Scrapping RBS’s toxic brand should be a step towards a final break-up
Royal Bank of Scotland is at last about to dump the ‘RBS’ logotype promoted by its fallen chieftain Fred Goodwin,…
Is that Green or red?
Few people know this, but hidden within the FedEx logo, between the E and the x, there is a small…
