On 14 February 2023, The Spectator Australia published an article entitled ‘Covid killed the Roses’ on our Flat White column that mistakenly linked a female-led florist business’ webpage, which may have led readers to believe that the business, Florada, are ‘zealous regulators’ of the flower market ‘demanding labelling to show the country of origin on blooms’. The Spectator Australia regrets this unintentional error in communication, and by way of clarification wishes to draw your attention to the following:

Florada is a female-led, low-waste florist business founded by creative entrepreneur Dhani D’Arcy. Florada provides same-day flower delivery in Sydney, and floral design for weddings and events using modern and environmentally conscious floristry techniques.

Florada is an ambassador for change and part of the global ‘slow flower movement’, committed to minimising environmental impact and providing a less-harmful floral design service alternative to their local community. Florada believes education is key to change, and consumers deserve transparency in an industry that is increasingly damaging to the environment, globally.

One of the key commitments Florada has made to reduce environmental impact is to source all flowers from Australian growers. Australian grown flowers create less carbon emissions, use less chemicals, and have less biosecurity risks compared to their imported counterparts.

“The Flower Industry Australia (FIA) is calling for the introduction of Country of Origin Labelling (CoOL) for flowers–similar to food labelling–and Florada supports this movement. Tracing flowers from their source would provide the transparency and autonomy that modern consumers seek, increase opportunity for the next generation of florists who are seeking meaningful and purposeful business opportunities and employment, increase visibility and growth for Australian flower growers, and reduce environmental impact and greenwashing in the cut flower industry.”